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What You Don’t Know CAN Hurt You…

Have you ever been in a situation where you suddenly are confronted with a piece of data or information that is absolutely reliable AND contradicts what you know to be true?  I don’t know about you, but I HATE it when that happens.  I have often contemplated how I could be certain about something that I had “made up”.  Well, it turns out I am not alone – we all do this!  (Whew!).  I was surfing TV and found a show call Brain Games, a National Geographic production that explores how the brain works.  This episode  was called “What You Don’t Know” and talked about how our brain looks at the world, picks out the things it knows and then fills in the gaps with guesses – and we can’t necessarily tell the difference between  what we really know and what our mind has put into the gaps.  Sort of scary, isn’t it?

I know that many business owners are confronted by this phenomenon all the time.  As their company grows and changes, it becomes more and more difficult to manage the company based upon intuition and past knowledge of the company.  That’s why it’s so important to collect the right data and create information flow that keeps the company going in the right direction!  What do YOU need to know to run your company?  That’s in the next blog – gives you some time to see what you come up with on your own!

B2B CFO®

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