Pure Michigan ads reaching nationwide

With summer in Michigan hitting full swing over the July 4 weekend, the two latest television ads highlighting Pure Michigan are reaching audiences across the state and nationwide.


Sand and Perfect Summer, both 30 second television ads, highlight the best that summer in Michigan has to offer.

“These latest ads prove once again what we already know – Pure Michigan offers America’s perfect summer,” said George Zimmermann, vice president for Travel Michigan, part of the Michigan Economic Development Corporation.

The ads can be seen on cable television networks nationwide as well as on network stations in regional markets including Illinois, Indiana, Ohio and Wisconsin.

Another recent ad in the national cable television rotation, a spot featuring Traverse City titled
True North, has received more than 10,500 views on YouTube in just two weeks, in addition to its television airings.

The travel and tourism industry generated $17.2 billion in Michigan last year and helped create an estimated 152,600 jobs statewide. 2011 also saw spending by out-of-state visitors soar 21 percent, surpassing spending by Michigan travelers for the first time.

Sand, Perfect Summer, True North – along with all of the Pure Michigan television and radio ads – can be found at michigan.org/ads.

Travel Michigan, part of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.

For more on Pure Michigan and the MEDC, visit MichiganAdvantage.org or follow us on Facebook.

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