Every Business Owner Should Read “The Danger Zone”

I have given out many copies of “The Danger Zone, Lost in the Growth Transition” by Jerry Mills to business owners the last several years.  I have been told by many of these CEO’s that after reading the book they had an “ah ha” moment.  They go on to say that they thought they were the only one going through many of the topics brought up in the book.

So what is the Danger Zone?  It is when the cash needs of a company far exceed the available cash of the company.  I have worked with many business owners that said to me that they had more cash when they were a small company but since their business has grown their cash flow issues have also grown.

The book goes into the four steps a business goes through in its life cycle as well as working with Bankers, discussing exit strategies and explaining Finders, Minders and Grinders.

If you are looking for a book to help you with your growing company and to understand the potential pitfalls and the impact on your company’s well being, this book is a must read.

Share This: